biography

LIFE COACH, EXPERT IN HUMAN BEHAVIOUR, TV PRESENTER, BEST SELLING AUTHOR, BUSINESS COACH & MOTIVATIONAL SPEAKER

Pete is highly qualified in many different areas of psychology, personal development and health and fitness. He has an incredible understanding of people and the limitations they have which prevent them from living more productive and happy lives.

His fun motivational techniques and strategies are used in a way to help people control their own well being and realise their full potential.

Motivational Speaker and Business Coach
As a popular motivational speaker and business coach, Pete coaches and presents talks, workshops and seminars to the corporate market to companies such as IBM, Pfizer, Robert Half international, BAA, Royal Bank of Scotland, Boehringer Inelhelm and Thomas Cook. His interactive style motivates and inspires. Pete is also now a regular media spokesperson for high profile projects such as Weetabix, Virgin,Job Centre Re-launch and others.

petecohen.tv
Pete is back with a bang in 2007 with a unique video weight-loss programme entitled 'petecohen.tv' - which is delivered over the internet in a visual format just like watching your own TV. The 28-day programme sees him personally coach, support and guide the user, helping them to effortlessly learn the habits necessary to lose weight and keep it off forever. Check out www.petecohen.tv for more information and to sign up.

TV Presenter
As GMTV's resident Life Coach and motivator for the past 6 years, Pete has become a leading personality on screen. With his enthusiasm, sense of humour and compassion, he brilliantly communicates not only with his clients, but also with a widespread audience through the camera. Summer 2004 saw Pete juggling commitments and shooting two new TV series for ITV and Discovery Health, one as a resident fitness expert presenter and the other hosting his own series 'The Coach'. 2006 was also an incredibly busy year for Pete, as well as filming 'Looking Good Feeling Great', a new series for ITV 1 daytime with Fern Britton which aired in the summer of 2006, he was then fully immersed in a project for ITV1's flagship daytime show, This Morning. Called 'Challenge of a Lifetime' Pete worked with ten women who had all encountered difficulties in their lives and, whether it be cycling across India or swimming the channel, Pete was there to ensure that all women completed their challenge.

Author
As founder of the Habit Busting, Fear Busting and Lighten Up Weight Loss programmes, Pete has also been recognised as a successful author of ten books that enable people to read and work with Pete to lose weight, beat habits and boost self-esteem. His most recent book is "LIFE DIY" which was launched in 2004 - others are in development.

Sort Your Life Out
Pete's project Sort Your Life Out (SYLO) offers coaching to people who want practical solutions to everyday problems, including; breaking habits, conquering fears, improving relationships, boosting health and fitness and weight loss as well as changing career and improving finances. Pete offers SYLO all day workshops and recently launched the first CDs in the SYLO series called Sort Your Life Our Slimming.

Working With World-Class Sportspeople
Pete is highly respected in the world of sport and has been the peak performance coach to numerous world-class sports people, including Ronnie O'Sullivan, Sally Gunnell, Ellen Macarthur, Roger Black, Kent Cricket Team, and the Arsenal Football team. Pete also undertook a one-on-one programme with World Snooker Champion Ronnie O'Sullivan helping him to win his second World title in 2004.

Defining The Happiness Formula
In 2003 Pete was recognised and respected internationally for defining the 'formula' for Happiness, which lead to the enormous success of the Happiness Campaign, which ran in conjunction with Thomson Holidays. Appearances in person, on the radio and on television set the public alight, with requests coming from 26 countries around the world including Brazil and Canada and Korea.